Pay-per-click (PPC) is an advertising model which allows marketers to place ads on an ad platform. This can be done by paying the host of that platform every time when the ad is clicked. PPC ads aim at leading the person to view it and guiding to the advertiser’s website or app.
The PPC ad thereby allows the visitor to complete a valuable action such as purchasing a product or availing a service. In technical terms, the advertisers bring a term named ‘Call to action,’ which is placed in the form of ‘Buy’ or ‘Order an item.’
Marketers can choose different online advertising platforms such as the top reputed Google ads, Bing platforms and many more. The search engines act as great strength to the advertising platforms that operate with real-time bidding (RTB).
HOW PAID SEARCH WORKS?
A search engine results page (SERP) plays a vital role that displays an ad spot while an instantaneous auction takes place for the keyword.
For instance: A user is searching for purchasing a Smartphone at Rs. 14,999 and a marketer has advertised a phone. So the search results with that particular advertisement pop-in. However, a combination of multiple factors, including bid amount, focused location, and the quality of the ad, decide the marketer at the top spot of the SERP, while others make a sequence.
PPC keeps moving depending on the auctions each marketer is bidding. PPC Services have major importance as most of online promoters need it. Mostly, it’s the Google Ads that are preferred by many to set up and promote their products.
Campaigns are a well-known term that categorizes your ads while each can be run on a priority basis of locations, product types, and other useful categorization. Campaigns also contain keywords and relevant ads while dividing them into ad groups.
